Customer Need

Boston Scientific Corporation (BSC) wanted to determine how simulation-based product training could be effectively utilized to improve physician skills, accelerate the physician training process and product market introduction, and provide an appropriate return on investment.

MSC Solution

MSC developed a simulation training program that fully integrated BSC products, including FilterWire EX™ and EZ embolic protection devices and the Rotablator^® Rotational Atherectomy System into a comprehensive simulation-based training program.

• Integrated medical product training system that effectively accelerates the procedural competency learning curve in the use of the device
• Multi-disciplinary procedural team cross-training

MSC designed and managed a delivery strategy using two mobile units to deliver product training directly to the door of BSC customers.

• Medical Simulation expert clinical and technical support
• Comprehensive MSC event production management
• Highly visible buses increase brand recognition and public visibility

Customer Results

Over 25 months, the BSC bus program trained over 1,800 physicians, representing 64% of all physicians trained and 80% less representative selling time was used for product training.